Overhead team collaboration with laptops and tablets
About Us

We make ad tech work

A boutique ad-tech consultancy blending data, automation, and design.

Why Red Jasper

Three pillars that guide everything we do

Clarity
We cut through the noise and complexity of ad tech. No jargon, no hand-waving—just clear explanations and transparent processes that make sense.
Speed
We ship fast without sacrificing quality. Our implementations are measured in weeks, not months, so you can start seeing results sooner and iterate faster.
Proof
Everything we do is measurable. We define success metrics upfront and report on them honestly. If it doesn't move the needle, we don't do it.
Close-up of hands sketching a concept on paper

Our journey

How advertising technology evolved since 2008

2008
Founded as analytics & tagging specialists

Early focus on web analytics implementation (Urchin/GA), conversion tracking, and clean data layers.

2010
First programmatic buys

Piloted RTB and exchange buying; introduced dynamic remarketing playbooks for ecommerce.

2012
Mobile-first campaigns

Shifted budgets to smartphone inventory; stood up app install tracking and deep-link measurement.

2014
Tag managers & data layers

Standardized GTM/DTD; rolled out modular data layers to accelerate experimentation.

2016
Attribution & data pipelines

Multi-touch attribution tests and ETL/ELT into BigQuery for unified reporting.

2018
Privacy era readiness

GDPR/CCPA playbooks; ITP mitigations; first-party identity strategy and consent frameworks.

2020
Server-side tagging

Prototyped server-side GTM; improved data fidelity and site performance under stricter browsers.

2021
CAPI & event quality

Deployed Meta/TikTok CAPI with deduplication; event contracts and QA automation.

2023
Measurement beyond cookies

Geo-experiments and lightweight MMM; incrementality over attribution-only thinking.

2024
Creative automation

AI-assisted variant generation and templated DCO; faster UGC iteration in paid social.

2025
Full-stack ad tech boutique

End-to-end stack: tracking → data → activation → experimentation; global client footprint.